ADIDAS AND MARATHONGUIDE.COM JOIN FORCES WITH WCSN.COM TO PROVIDE A FREE WEBCAST OF THE BOSTON MARATHON
Live and On-Demand Webcast Available Worldwide on April 21
LOS
ANGELES - April 16, 2008- World Championship Sports Network (WCSN), the
premier destination of Olympic and lifestyle sports, announced today it
is joining forces with adidas and MarathonGuide.com to provide a free,
first-ever global webcast of the 112th Boston Marathon. Through this
partnership, fans worldwide can logon to WCSN.com to watch the live and
on-demand webcast on April 21, beginning at 9:25 a.m. EST.
"We're
excited to partner with adidas and MarathonGuide.com in offering this
free webcast and to help foster worldwide awareness for this major
race," said Carlos Silva, president and COO of WCSN. "Now, for the
first time global road racing fans will have unprecedented coverage to
see the top marathoners square off in one of the world's most
prestigious sporting events."
On WCSN.com, running fans can
also access Marathon Madness, a special editorial package that features
original content, articles from road racing experts, interactive maps,
results, highlights and more. Furthermore, WCSN.com will be offering
special commentary from running legend and four-time Boston Marathon
winner Bill Rodgers.
"Adidas is proud to join WCSN.com in
providing a free internet broadcast of the 112th Boston Marathon," said
Spencer Nel, head of global sports marketing for running and track and
field at adidas. "As a Boston Marathon sponsor, adidas is especially
pleased to help bring the oldest continuing annual marathon in the
world to as many viewers as possible in every corner of the world. With
its proven track record WCSN.com is the ideal partner to make that
happen."